To a large extent global environmental changes are anthropogenic, i.e. caused by human behavior. Besides the analysis of physical and biological factors we therefore need a better understanding of the human dimensions of change and of the ways to influence critical behavior and consumption patterns.
We use a social-psychological based strategy of  Participatory Social Marketing (PSM) in public campaigns for energy savings, energy efficiency, fostering the use of renewables and changed mobility (Klimaschutzaktion nordlicht).
As social-psychologists we are looking for 'soft' ways, i.e. communication and persuasion, in order to supplement administrative, economic and technical approaches to reduce energy consumption.

The following papers are available in english:

A Consumer Initiative for better Lighting and Energy Saving - Negawatt for Megawatt 

The nortern lights cilimate campaigns (flyers e,g.) 

Negawatt for Megawatt- The Flyer of the Consumer Initiative for better Lighting (see above)

THE NORDLICHT CAMPAIGN - SOCIAL MARKETING WITH A VIEW TO TRAFFIC REDUCTION 

Implementing energy efficiency measures from a psychological point of view 

Interdisciplinary Analysis of Successful Implementation of Energy Efficiency in the industrial, commercial and service sector 

Why do some Companies have Success with Energy Efficiency ? 

Duplicating the success - From positive examples to socioeconomic marketing strategies for greater energy efficiency in industry 

Selected social psychological contributions to climate protection processes on the community level

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Social marketing (references)